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April 2, 2020
In Audiences, Media
By Julia McDowell

Positioning Your Association Publication for Success

Association publications share one major advantage in the eyes of businesses looking to advertise: they appeal to a niche audience. Associations like AARP, the National Association of Home Builders, the American Nurses Association, the National Restaurant Association have members with industry, specialized workplace needs, and more in common. They use...

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March 9, 2020
In Branding, Strategy, Tactical
By Julia McDowell

The Difference Between Marketing Strategy and Tactics – the Ultimate “Chicken or the Egg” Question

When establishing your nonprofit marketing plan (or even taking over an established marketing department), it can be hard to figure out where to start. Do you need to create (or relaunch) a killer website first? Focus on your brand? Or a promotional plan to reach stakeholders? It is normal...

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Influencer Marketing Mark Zuckerberg Quote
February 3, 2020
In Social Media
By Julia McDowell

The Power of Influencer Marketing for Nonprofits: 5 Smart Strategies That Work

If you've ever bought a product or used a service because someone you follow on social media endorsed it, you experienced influencer marketing.  When celebrities like Oprah convince people to sign up with Weight Watchers, that's influencer marketing.  When your favorite Instagrammer does a story on how their favorite...

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January 16, 2020
In Media, Tactical
By Julia McDowell

How to Make Your Google Grant Work for you Through Google Ads

Google offers support to nonprofit organizations by offering Google grants for its ad network through the Google Nonprofit program. A Google grant allows nonprofits to bring awareness to their organizations and prompt supporters to take action (from donating, volunteering, and learning more) by using $10,000...

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