Do your readers know what actions you expect them to take when reading your email communications or blog/news? Most marketers believe that site visitors do, but more often than not, giving them at least one option will ensure your marketing efforts are far more effective....
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https://youtu.be/T_yUW8ymOzs Video Transcript: Hi! Welcome to The High-Five Nonprofit Marketing Ideas, the video series for all of us who live for nonprofit fundraising and marketing. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Tactics for Seeking Stories and Testimonials on Your...
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As a nonprofit organization, content marketing remains your best chance to tell your story and create engagement with your community of supporters (and soon-to-be supporters). As part of your overall marketing strategy, storytelling has power to move people, inspire them, and connect with them in unprecedented...
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https://youtu.be/3LTRIbJgi-0 Video Transcript: Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Tips for Effective Nonprofit Calls to Action. Have you heard the expression “You can...
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