5 Metrics to Consider Beyond ROI

https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...

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5 Reasons to Focus on Recurring Donations

https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...

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5 Rules for a Brand, Logo, and Tagline

5 Rules for a Brand Name, Logo, or Tagline

https://youtu.be/pixXzRvBUhw Episode Script: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series where I break down complex nonprofit and association marketing topics into just FIVE things you need to know,...

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