https://youtu.be/xgE4WlGZEr4 Today, I’m discussing competitors—more specifically the types you’ll come across and how to use your competition to your advantage. Competition Is Healthy We’ve been told from a young age that competition is healthy—and the same concept rings true here! If it weren’t for competition, no one would...
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https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...
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https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...
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https://youtu.be/1Mf18L7LBFE Sometimes campaigns start with a good creative idea, a media execution, or a need for an audience to respond. However they start, you can't skip to the end (the good stuff) and expect results without touching all the steps in between. Here are 10 critical...
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