https://youtu.be/57NMYfl9_Ig Today we’re talking about digital advertising, something we’re all familiar with, whether we use it ourselves or not. When you’re browsing the web or scrolling through social media, those ads you see on the side or in your feed seem pretty in line with your...
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https://youtu.be/HY_3mvWpxtw Marketing your advocacy work can diversify the tone and theme of communications to your audience. Rather than membership-related notices, or requests for donations, your audience can engage with advocacy that aligns with their values and feel like they’re making a difference alongside your organization. Here are...
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“A picture is worth a thousand words.” It’s not one of the most quotable phrases for nothing. It’s because it’s true; especially these days. In our pixilated world, we spend 50-75% of our day consuming media. At some point, we go into overload mode, stop...
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https://youtu.be/Gf9rehErHvk Video Transcript: HI! I’m Julia McDowell, founder and chief marketing strategist of Five Ones, a creative collaborative dedicated to the work of nonprofits and associations. Welcome to the High-Five Nonprofit Marketing Ideas, my video series dedicated to marketing and fundraising topics. The topic du jour? Five...
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As many marketers are aware, 2020 heavily impacted many sectors, including nonprofits. Public service announcements help spread the message for many causes, so the past year, more than ever, seemed to be the best time to utilize this special channel. But with the media overwhelmed...
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In times of need, we turn to the airwaves. Not only as viewers, but also as marketers with critical missions to support. Whether it’s to rally help after a natural disaster, a way to care for troops as they return home from duty, or an...
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Association publications share one major advantage in the eyes of businesses looking to advertise: they appeal to a niche audience. Associations like AARP, the National Association of Home Builders, the American Nurses Association, the National Restaurant Association have members with industry, specialized workplace needs, and more in common. They use...
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Google offers support to nonprofit organizations by offering Google grants for its ad network through the Google Nonprofit program. A Google grant allows nonprofits to bring awareness to their organizations and prompt supporters to take action (from donating, volunteering, and learning more) by using $10,000...
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As marketers, we are always looking to make decisions based on data; tweak campaign keywords based on the CTR, change messaging with a low conversion rate, rework a media plan based on low awareness results. But, when you’re working at a nonprofit, you release a...
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