Media

5 Tips for Marketing Advocacy

https://youtu.be/HY_3mvWpxtw Marketing your advocacy work can diversify the tone and theme of communications to your audience. Rather than membership-related notices, or requests for donations, your audience can engage with advocacy that aligns with their values and feel like they’re making a difference alongside your organization.  Here are...

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5 Tactics to Promote Your Nonprofit’s Awareness Campaign

https://youtu.be/Gf9rehErHvk Video Transcript: HI! I’m Julia McDowell, founder and chief marketing strategist of Five Ones, a creative collaborative dedicated to the work of nonprofits and associations. Welcome to the High-Five Nonprofit Marketing Ideas, my video series dedicated to marketing and fundraising topics. The topic du jour? Five...

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Data-Backed Advice for PSAs in 2021

As many marketers are aware, 2020 heavily impacted many sectors, including nonprofits. Public service announcements help spread the message for many causes, so the past year, more than ever, seemed to be the best time to utilize this special channel. But with the media overwhelmed...

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The Best of COVID-19 PSAs

In times of need, we turn to the airwaves. Not only as viewers, but also as marketers with critical missions to support. Whether it’s to rally help after a natural disaster, a way to care for troops as they return home from duty, or an...

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