Author: Julia McDowell

Data-Backed Advice for PSAs in 2021

As many marketers are aware, 2020 heavily impacted many sectors, including nonprofits. Public service announcements help spread the message for many causes, so the past year, more than ever, seemed to be the best time to utilize this special channel. But with the media overwhelmed...

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5 Tips for Effective Nonprofit Calls to Action

https://youtu.be/3LTRIbJgi-0 Video Transcript: Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Tips for Effective Nonprofit Calls to Action. Have you heard the expression “You can...

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