https://youtu.be/F5bpdRz0SaI Did you know the latest Association Engagement Index (AEI) study states only 21% of respondents said their association did an excellent job at providing “benefits, products, and services corresponding to my (/my company’s) needs?” This is huge! And something a membership restructure could fix. While any major...
Continue Reading
https://youtu.be/j35AnmzLtx0 Your goals are set, but for some reason, you aren’t quite hitting them. Don’t panic! It’s common to set goals for your nonprofit or association marketing and end up not reaching them. Most likely, you’re missing the mark somewhere, and it’s important to learn where so you...
Continue Reading
AI assistants have taken the world by storm, and no other profession has felt it more than marketing. You may think, “I don’t have time to learn something new. I don’t have time to become an expert!” But, with just a little time and guidance, you...
Continue Reading
https://youtu.be/73F_z30bJwA Did you know the world in which your nonprofit or association is operating in is changing as fast as the speed of light? Well, maybe not that fast, but it is quickly changing. In order to stay on top and plan for the future, you’ll need...
Continue Reading
https://youtu.be/tNZVHXktd_8 After you go through the process of identifying your target audience or donors, it’s important to make things as easy as possible for them to actually do what you’re asking them to do: donate. So here, I’m identifying five barriers to watch out for when...
Continue Reading
https://youtu.be/fByRbbjk-9Q With the start of a new year, means time to set new goals for 2023. Using the criteria SMART is probably the most popular. It stands for specific, measurable, achievable, relevant, and timely. But this isn’t the only way to help you set realistic goals you...
Continue Reading
https://youtu.be/LdDpWRSsFxE Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. By now, we know content is an incredibly important part of...
Continue Reading
https://youtu.be/gXoD01LTzDc Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. The goal of any association is to attract and convert...
Continue Reading
https://youtu.be/HNIGjTYgiok Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. I have a fun topic for you today and one...
Continue Reading
https://youtu.be/JQ58Pkq01aM Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Check out dozens of other videos like this one on...
Continue Reading