Author: Julia McDowell

High-Five Nonprofit Marketing Ideas Always Be Learning

5 Situations Where You’re Learning

https://youtu.be/mwAvqrfwLVo Our industry evolves and technology changes. Best practices change and shift and it’s important to keep up. Plus, if you’re always learning, it keeps your job from getting too repetitive! ABL is my mantra, and you can embody it easier than you think. Here are...

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5 Ways to Leverage Awareness Days

https://youtu.be/nvn_Pgg9Vs4 Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, let’s talk about awareness days…or the holidays that aren’t...

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5 Tips for Marketing Advocacy

https://youtu.be/HY_3mvWpxtw Marketing your advocacy work can diversify the tone and theme of communications to your audience. Rather than membership-related notices, or requests for donations, your audience can engage with advocacy that aligns with their values and feel like they’re making a difference alongside your organization.  Here are...

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5 Metrics to Consider Beyond ROI

https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...

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