https://youtu.be/0lyGjg6O5uA In my newest High-Five Nonprofit Marketing Ideas video (above), "Five types of digital fundraising," I mentioned additional resources to jumpstart your digital fundraising. Some are mentioned in the video and some offer more awesome tips and advice. Check them out. Fundraising on a Budget? Spend Less...
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Do your readers know what actions you expect them to take when reading your email communications or blog/news? Most marketers believe that site visitors do, but more often than not, giving them at least one option will ensure your marketing efforts are far more effective....
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https://youtu.be/T_yUW8ymOzs Video Transcript: Hi! Welcome to The High-Five Nonprofit Marketing Ideas, the video series for all of us who live for nonprofit fundraising and marketing. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Tactics for Seeking Stories and Testimonials on Your...
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As a nonprofit organization, content marketing remains your best chance to tell your story and create engagement with your community of supporters (and soon-to-be supporters). As part of your overall marketing strategy, storytelling has power to move people, inspire them, and connect with them in unprecedented...
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https://youtu.be/3LTRIbJgi-0 Video Transcript: Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Tips for Effective Nonprofit Calls to Action. Have you heard the expression “You can...
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Giving Tuesday has become a new holiday tradition where nonprofits ask people to "step up to the plate" and donate after they've spent money during Black Friday, Small-business Saturday, or Cyber Monday. (While the wallet is hot and over-spending guilt kicks in!) Giving Tuesday is...
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https://youtu.be/KBWQrqByXjo Video Script: Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Donation Page Best Practices for Nonprofits. Let’s start with some background from the 2019 Blackbaud Charitable...
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https://youtu.be/s3LuOX1SepM Video transcript: Welcome to The High-Five Nonprofit Marketing Ideas! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Thanks for watching my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Starters for a Nonprofit Social Media Strategy. According to Techjury’s most...
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Nonprofit donor fatigue is a genuine concern for many nonprofits, especially fundraisers and communicators. All too often, donors lose interest in the nonprofits they support due to a perceived lack of progress, or they stop donating because they feel that they've seen/received too much content from a...
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The failure or success of a nonprofit depends on engagements with its stakeholders. And email is the most effective mode of engagement and marketing—it's a way to attract new donors, keep the existing donors, and re-engage donors who seem to have forgotten or lost interest. But, who...
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