https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...
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https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...
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https://youtu.be/1Mf18L7LBFE Sometimes campaigns start with a good creative idea, a media execution, or a need for an audience to respond. However they start, you can't skip to the end (the good stuff) and expect results without touching all the steps in between. Here are 10 critical...
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https://youtu.be/pixXzRvBUhw Episode Script: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series where I break down complex nonprofit and association marketing topics into just FIVE things you need to know,...
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https://youtu.be/TmnPdY8GUkU Today, I’m breaking down mission and vision statements—yes, they are two different things. Let’s define them. A mission statement is how you’re going to fulfill your vision. It’s where you are right now. A vision statement is the goal you and your organization are trying...
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https://youtu.be/NJNv0hGFEgA Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series where I throwdown marketing strategies and tactics to help you reach your nonprofit or associations goals. Today we’re...
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https://youtu.be/Bt3YnYoe4Zw Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today we’re getting into engagement—no sparkly diamonds or proposals...
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https://youtu.be/XflA2oYvc_0 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas video series. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video where I break down complex nonprofit and association marketing tasks into just FIVE things you need to...
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https://youtu.be/qb3DK_iKmKI Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, I’m sharing with you how to create an...
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An active online community is one of the most potent assets that a brand can have. A community is not just a customer base; it is an engaged audience. A community is self-sufficient and able to provide support to each other and the brand. It...
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