https://youtu.be/1Mf18L7LBFE Sometimes campaigns start with a good creative idea, a media execution, or a need for an audience to respond. However they start, you can't skip to the end (the good stuff) and expect results without touching all the steps in between. Here are 10 critical...
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https://youtu.be/pixXzRvBUhw Episode Script: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series where I break down complex nonprofit and association marketing topics into just FIVE things you need to know,...
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https://youtu.be/TmnPdY8GUkU Today, I’m breaking down mission and vision statements—yes, they are two different things. Let’s define them. A mission statement is how you’re going to fulfill your vision. It’s where you are right now. A vision statement is the goal you and your organization are trying...
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https://youtu.be/NJNv0hGFEgA Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series where I throwdown marketing strategies and tactics to help you reach your nonprofit or associations goals. Today we’re...
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https://youtu.be/Bt3YnYoe4Zw Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today we’re getting into engagement—no sparkly diamonds or proposals...
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https://youtu.be/XflA2oYvc_0 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas video series. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video where I break down complex nonprofit and association marketing tasks into just FIVE things you need to...
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https://youtu.be/qb3DK_iKmKI Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, I’m sharing with you how to create an...
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An active online community is one of the most potent assets that a brand can have. A community is not just a customer base; it is an engaged audience. A community is self-sufficient and able to provide support to each other and the brand. It...
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“A picture is worth a thousand words.” It’s not one of the most quotable phrases for nothing. It’s because it’s true; especially these days. In our pixilated world, we spend 50-75% of our day consuming media. At some point, we go into overload mode, stop...
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Humans are storytellers—we have been since childhood. As soon as we grow out of fairy tales, we seek out more sophisticated stories. And for a nonprofit, storytelling helps you connect with prospects faster than anything because the storytelling format connects with the emotional needs of...
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