“A picture is worth a thousand words.” It’s not one of the most quotable phrases for nothing. It’s because it’s true; especially these days. In our pixilated world, we spend 50-75% of our day consuming media. At some point, we go into overload mode, stop...
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Humans are storytellers—we have been since childhood. As soon as we grow out of fairy tales, we seek out more sophisticated stories. And for a nonprofit, storytelling helps you connect with prospects faster than anything because the storytelling format connects with the emotional needs of...
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https://youtu.be/La22HusSO0I Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about audiences. No, not studio...
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https://youtu.be/NbKeHjhPBn8 Video transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about something I get asked...
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Growing and retaining the membership base for your association is essential to keeping your organization vital. But it can be challenging, even in the best of times. In fact, 68% of organizations have difficulty growing membership, according to the Wild Apricot 2020 Membership Growth Report....
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https://youtu.be/Gf9rehErHvk Video Transcript: HI! I’m Julia McDowell, founder and chief marketing strategist of Five Ones, a creative collaborative dedicated to the work of nonprofits and associations. Welcome to the High-Five Nonprofit Marketing Ideas, my video series dedicated to marketing and fundraising topics. The topic du jour? Five...
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As many marketers are aware, 2020 heavily impacted many sectors, including nonprofits. Public service announcements help spread the message for many causes, so the past year, more than ever, seemed to be the best time to utilize this special channel. But with the media overwhelmed...
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https://youtu.be/eIbnRxZpyPI Video Transcript: Hello! I’m Julia McDowell, Chief Marketing & Advertising Strategist for Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, the video series dedicated to marketing strategies and tactics for the nonprofits and associations of the world. For our tenth episode, the focus is Five...
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Marketing is a tricky skill to master; in fact, I don't think anyone ever masters it! The world of marketing is constantly changing and evolving. So if you don't have a clear strategy in place when you set out to market something, it's easy to...
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https://youtu.be/NUOeXVXGI54 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones, and The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today’s topic? Five Email Personalization Tactics for Maximum Impact....
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