Author: Julia McDowell

5 Ways to Leverage Awareness Days

https://youtu.be/nvn_Pgg9Vs4 Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, let’s talk about awareness days…or the holidays that aren’t...

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5 Tips for Marketing Advocacy

https://youtu.be/HY_3mvWpxtw Marketing your advocacy work can diversify the tone and theme of communications to your audience. Rather than membership-related notices, or requests for donations, your audience can engage with advocacy that aligns with their values and feel like they’re making a difference alongside your organization.  Here are...

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5 Ways Nonprofits can say thank you

5 Ways to Say Thank You

https://youtu.be/WaW4SqvIsNo The High-Five Nonprofit Marketing Ideas Episode Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, we’re going back...

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5 Metrics to Consider Beyond ROI

https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...

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5 Reasons to Focus on Recurring Donations

https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...

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