https://youtu.be/mwAvqrfwLVo Our industry evolves and technology changes. Best practices change and shift and it’s important to keep up. Plus, if you’re always learning, it keeps your job from getting too repetitive! ABL is my mantra, and you can embody it easier than you think. Here are...
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https://youtu.be/__vK4BQSy5c You've probably landed here because you watched the video above. If not, welcome to the Five Ones blog and our High-Five Nonprofit Marketing Ideas video series! You can watch or read along. We've rounded up all of the best resources for learning about inclusivity and accessibility...
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https://youtu.be/nvn_Pgg9Vs4 Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, let’s talk about awareness days…or the holidays that aren’t...
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https://youtu.be/rQGZ1TfXdh0 Email marketing is one of the best ways to connect with your audience. You can talk more intimately with your subscribers than on social media allows and it builds trust. However, your audience needs to open your emails first. That’s what we’re going to dig...
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https://youtu.be/HY_3mvWpxtw Marketing your advocacy work can diversify the tone and theme of communications to your audience. Rather than membership-related notices, or requests for donations, your audience can engage with advocacy that aligns with their values and feel like they’re making a difference alongside your organization. Here are...
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https://youtu.be/nqCAClv7BHo Today, I want to talk about failures…or potential failures. Really, I’m hoping to give you enough food for thought so that you can ensure your marketing plans DON’T fail. But, before you can do that, let me dive into 5 reasons why it might fail…and...
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https://youtu.be/kZK4Pc2TaLs Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, we’re talking about the wonderful world of data. Whether...
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https://youtu.be/WaW4SqvIsNo The High-Five Nonprofit Marketing Ideas Episode Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, we’re going back...
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https://youtu.be/xgE4WlGZEr4 Today, I’m discussing competitors—more specifically the types you’ll come across and how to use your competition to your advantage. Competition Is Healthy We’ve been told from a young age that competition is healthy—and the same concept rings true here! If it weren’t for competition, no one would...
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https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...
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