I’m Julia, Nonprofit Marketing Leader.
Julia’s deepest passion is talking about how to go deeper with marketing strategy and tactics, plus tips for execution and measurement.
Good marketing comes down to quality storytelling and Julia loves to share her unique process for constructing stories that stick.
With two decades of experience in garnering in-kind media for her clients, Julia has secrets for unlocking maximum awareness.
When the rubber (marketing) meets the road (the intended audience), Julia will share how to spot the data ripe for the picking and ways to use it.
Very engaging and well put!
So helpful and a mode of communication that has marketing built in subtly.
Can't wait to see these slides - finishing strong with so helpful information!!
Best way to close out the conference!
Great presentation! Lots of energy!
Thank you so much....best finish EVER!
My favorite session so far.
Thanks for the great handouts too. Practical and awesome presentation!
This has been one of the most informative presentations yet.
Julia McDowell is an award-winning marketer, having helped create marketing strategy and awareness (PSA) campaigns for some of the most well-known nonprofits and professional associations. She draws upon her roots in entrepreneurship and blends it with her creative spirit to develop and implement solutions to reach clients’ ambitious goals.
Her career blossomed while working up the ladder at one of the top ad agencies in the mid-Atlantic region. After more than 15 years and serving as President of the agency, she left to build Five Ones. Five Ones is a creative collaborative that delivers strategic guidance and exceptional execution for businesses that need visionary leadership and marketing momentum.
Julia wrote and self-published her first book, the Marketing Plan Workbook, for everyone in need of a marketing plan. It blends her passion for marketing, helping others harness their ideas, and create personal and professional success. She also publishes a regular video series, breaking down complex marketing tasks into five things you can do in five(ish) minutes. During the pandemic, along with a colleague, she launched Two Marketing Moms, a podcast covering the struggles, fails, and wins of marketers who are balancing being a boss, their home life, and (arguably the most demanding job) being a mom.
Sharing stories of your impact and how you are changing lives is the key to connecting with your supporters. Included within storytelling tips, Julia presents and gets interactive on the process of becoming a more persuasive and passionate storyteller.
Attracting and engaging members in today’s over-stimulated world is no small feat. Especially if you feel like you’ve tried everything before! Part workshop and part presentation, Julia shares 20 tactical marketing ideas that will leave you inspired to try new things.
We all need it, but it’s often not a top priority: building brand awareness. And one of the easiest ways to do that is through Public Service Announcements. Julia demystifies everything you wondered about PSAs and how to make it work hard for your organization.
As marketers, we’ve been privy to a lot of advice. Some of it’s helpful but it’s not all good. Julia offers 20 pieces of bad advice in this humorous, relatable talk and how nonprofit marketers can turn lemons into lemonade.
Do you feel knee-deep in data, research, trends, and statistics, but not sure how to apply it to your donor communications strategy? This session distills data from 15+ industry reports (like Blackbaud Charitable Giving Report) and provide the takeaways that you can apply right away.
Developing a marketing strategy and plan is essential to your fundraising success. This workshop will provide you with a springboard to create a successful marketing plan. Julia covers the basics of a marketing strategy and provides ideas to get your message to your audience.
Looking to pay forward the mentorship she received in her career, Julia co-hosts Two Marketing Moms, a podcast covering the struggles, fails, and wins of marketers who are balancing being a boss, their home life, and (arguably the most demanding job) being a mom.
Julia breaks down complex marketing concepts into five ways to tackle them in five-ish minutes. She cover starters like picking the right social networks for your org and how to develop a nonprofit social media strategy. Check them out on the Five Ones YouTube page.