https://youtu.be/j35AnmzLtx0 Your goals are set, but for some reason, you aren’t quite hitting them. Don’t panic! It’s common to set goals for your nonprofit or association marketing and end up not reaching them. Most likely, you’re missing the mark somewhere, and it’s important to learn where so you...
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https://youtu.be/qb3DK_iKmKI Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, I’m sharing with you how to create an...
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As a nonprofit organization, content marketing remains your best chance to tell your story and create engagement with your community of supporters (and soon-to-be supporters). As part of your overall marketing strategy, storytelling has power to move people, inspire them, and connect with them in unprecedented...
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As marketers, we are always looking to make decisions based on data; tweak campaign keywords based on the CTR, change messaging with a low conversion rate, rework a media plan based on low awareness results. But, when you’re working at a nonprofit, you release a...
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