Fundraising

5 Ways to Improve New Donor Retention

5 Ways to Improve New Donor Retention

https://youtu.be/WjmIAnqlrqM Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, I’m talking about a favorite topic: donor retention. We know...

Continue Reading
5 Ways Nonprofits can say thank you

5 Ways to Say Thank You

https://youtu.be/WaW4SqvIsNo The High-Five Nonprofit Marketing Ideas Episode Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, we’re going back...

Continue Reading

5 Reasons to Focus on Recurring Donations

https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...

Continue Reading

5 Email Personalization Tactics for Maximum Impact

https://youtu.be/NUOeXVXGI54 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones, and The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today’s topic? Five Email Personalization Tactics for Maximum Impact....

Continue Reading

5 Donation Page Best Practices for Nonprofits

https://youtu.be/KBWQrqByXjo Video Script: Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Donation Page Best Practices for Nonprofits. Let’s start with some background from the 2019 Blackbaud Charitable...

Continue Reading