Fundraising

5 Reasons to Focus on Recurring Donations

https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...

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5 Email Personalization Tactics for Maximum Impact

https://youtu.be/NUOeXVXGI54 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones, and The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today’s topic? Five Email Personalization Tactics for Maximum Impact....

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5 Donation Page Best Practices for Nonprofits

https://youtu.be/KBWQrqByXjo Video Script: Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Donation Page Best Practices for Nonprofits. Let’s start with some background from the 2019 Blackbaud Charitable...

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5 Automation Series Your Nonprofit Needs

The failure or success of a nonprofit depends on engagements with its stakeholders. And email is the most effective mode of engagement and marketing—it's a way to attract new donors, keep the existing donors, and re-engage donors who seem to have forgotten or lost interest. But, who...

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