https://youtu.be/WjmIAnqlrqM Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, I’m talking about a favorite topic: donor retention. We know...
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https://youtu.be/rQGZ1TfXdh0 Email marketing is one of the best ways to connect with your audience. You can talk more intimately with your subscribers than on social media allows and it builds trust. However, your audience needs to open your emails first. That’s what we’re going to dig...
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https://youtu.be/WaW4SqvIsNo The High-Five Nonprofit Marketing Ideas Episode Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, we’re going back...
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https://youtu.be/BxjzLpeEnnI Today I’m talking about how to make more money! Now that I’ve hooked you, let’s get into why you should “invest” your time cultivating recurring donations. Typically, nonprofits fundraising efforts focus on big donors or one-time donors. I bet you’d agree with this statement; 20% of...
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https://youtu.be/NJNv0hGFEgA Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series where I throwdown marketing strategies and tactics to help you reach your nonprofit or associations goals. Today we’re...
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https://youtu.be/Bt3YnYoe4Zw Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today we’re getting into engagement—no sparkly diamonds or proposals...
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https://youtu.be/NUOeXVXGI54 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones, and The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today’s topic? Five Email Personalization Tactics for Maximum Impact....
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https://youtu.be/0lyGjg6O5uA In my newest High-Five Nonprofit Marketing Ideas video (above), "Five types of digital fundraising," I mentioned additional resources to jumpstart your digital fundraising. Some are mentioned in the video and some offer more awesome tips and advice. Check them out. Fundraising on a Budget? Spend Less...
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https://youtu.be/KBWQrqByXjo Video Script: Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Donation Page Best Practices for Nonprofits. Let’s start with some background from the 2019 Blackbaud Charitable...
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Nonprofit donor fatigue is a genuine concern for many nonprofits, especially fundraisers and communicators. All too often, donors lose interest in the nonprofits they support due to a perceived lack of progress, or they stop donating because they feel that they've seen/received too much content from a...
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