Marketing

A Guide to Effective Storytelling

Humans are storytellers—we have been since childhood. As soon as we grow out of fairy tales, we seek out more sophisticated stories. And for a nonprofit, storytelling helps you connect with prospects faster than anything because the storytelling format connects with the emotional needs of...

Continue Reading

Five Steps to Create a Marketing Plan

https://youtu.be/NbKeHjhPBn8 Video transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about something I get asked...

Continue Reading

5 Tips for Effective Nonprofit Calls to Action

https://youtu.be/3LTRIbJgi-0 Video Transcript: Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Tips for Effective Nonprofit Calls to Action. Have you heard the expression “You can...

Continue Reading