An active online community is one of the most potent assets that a brand can have. A community is not just a customer base; it is an engaged audience. A community is self-sufficient and able to provide support to each other and the brand. It...
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https://youtu.be/La22HusSO0I Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about audiences. No, not studio...
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Association publications share one major advantage in the eyes of businesses looking to advertise: they appeal to a niche audience. Associations like AARP, the National Association of Home Builders, the American Nurses Association, the National Restaurant Association have members with industry, specialized workplace needs, and more in common. They use...
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If you're a marketer, not a day goes by when you aren't thinking about marketing to millennials or baby boomers, or (gasp!) Generation Z! It's part of your DNA - the first question of a new project is "who is your target audience?" And within...
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