Humans are storytellers—we have been since childhood. As soon as we grow out of fairy tales, we seek out more sophisticated stories. And for a nonprofit, storytelling helps you connect with prospects faster than anything because the storytelling format connects with the emotional needs of...
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https://youtu.be/La22HusSO0I Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about audiences. No, not studio...
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https://youtu.be/NbKeHjhPBn8 Video transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about something I get asked...
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Growing and retaining the membership base for your association is essential to keeping your organization vital. But it can be challenging, even in the best of times. In fact, 68% of organizations have difficulty growing membership, according to the Wild Apricot 2020 Membership Growth Report....
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