In times of need, we turn to the airwaves. Not only as viewers, but also as marketers with critical missions to support. Whether it’s to rally help after a natural disaster, a way to care for troops as they return home from duty, or an...
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Association publications share one major advantage in the eyes of businesses looking to advertise: they appeal to a niche audience. Associations like AARP, the National Association of Home Builders, the American Nurses Association, the National Restaurant Association have members with industry, specialized workplace needs, and more in common. They use...
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When establishing your nonprofit marketing plan (or even taking over an established marketing department), it can be hard to figure out where to start. Do you need to create (or relaunch) a killer website first? Focus on your brand? Or a promotional plan to reach stakeholders? It is normal...
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If you've ever bought a product or used a service because someone you follow on social media endorsed it, you experienced influencer marketing. When celebrities like Oprah convince people to sign up with Weight Watchers, that's influencer marketing. When your favorite Instagrammer does a story on how their favorite...
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