One of the most important contributions you can make as a marketer at your nonprofit, association, or organization is to develop a marketing plan. By setting your feet on a solid foundation (marketing strategy) and build from there (tactics), you’ll have built a solid marketing...
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https://youtu.be/1oZh9-AVLEY Below is the transcript for my first video in a series I'm calling The High-Five Nonprofit Marketing Ideas! The first topic I cover are the 5 essentials for building a standout nonprofit brand. Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Thanks for...
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As a nonprofit, your website is one of the most important tools you have to attract donors and volunteers. New visitors to your site will immediately try to establish whether they like you and can trust you; it’s both human nature and important to anyone...
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In times of need, we turn to the airwaves. Not only as viewers, but also as marketers with critical missions to support. Whether it’s to rally help after a natural disaster, a way to care for troops as they return home from duty, or an...
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