Association publications share one major advantage in the eyes of businesses looking to advertise: they appeal to a niche audience. Associations like AARP, the National Association of Home Builders, the American Nurses Association, the National Restaurant Association have members with industry, specialized workplace needs, and more in common. They use...
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When establishing your nonprofit marketing plan (or even taking over an established marketing department), it can be hard to figure out where to start. Do you need to create (or relaunch) a killer website first? Focus on your brand? Or a promotional plan to reach stakeholders? It is normal...
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If you've ever bought a product or used a service because someone you follow on social media endorsed it, you experienced influencer marketing. When celebrities like Oprah convince people to sign up with Weight Watchers, that's influencer marketing. When your favorite Instagrammer does a story on how their favorite...
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Google offers support to nonprofit organizations by offering Google grants for its ad network through the Google Nonprofit program. A Google grant allows nonprofits to bring awareness to their organizations and prompt supporters to take action (from donating, volunteering, and learning more) by using $10,000...
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