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    • Julia McDowell Nonprofit Marketing Speaker
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  • hello
  • about
    • Julia McDowell Nonprofit Marketing Speaker
  • work
    • Marketing Plan Workbook
    • One Page Marketing Plan for Nonprofits and Associations
    • Marketing Tactics
    • Nonprofit Storytelling Roadmap
    • Value Proposition Worksheet
    • Nonprofit Calls-to-Action
    • Email Subject Line Starters Download
  • services
  • words
    • High-Five Video Series
    • Marketing Plan Content Playlist
    • Fundraising Content Playlist
    • Public Service Announcement (PSA) Content Playlist
    • Two Marketing Moms Podcast
    • #Marketing #Motivation
  • hello
Quote about public service announcements
December 27, 2019
In Media, Strategy
By Julia McDowell

Let’s talk Public Service Announcements (PSAs)

As marketers, we are always looking to make decisions based on data; tweak campaign keywords based on the CTR, change messaging with a low conversion rate, rework a media plan based on low awareness results. But, when you’re working at a nonprofit, you release a...

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Do Consistently Blog
October 16, 2019
In Inspiration, Marketing
By Julia McDowell

The Building of a Passion

As I write this blog on the eve of launching the Five Ones website (for all of you who are reading this blog in November 2019), I wanted to add something personal. Of course, this entire site is personal, but this is my way of...

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Right Kind of Advertising Blog
October 16, 2019
In Marketing Plan
By Julia McDowell

Marketing Tactics: The Ultimate Checklist

As a marketer, you want to use as many ways (tactics) as possible to increase brand awareness and drive more stakeholder engagement and donations. Perhaps you want to reach certain marketing goals, but you need to take strategic actions to get there and then you...

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Sells Itself Blog
October 16, 2019
In Audiences, Marketing, Tactical
By Julia McDowell

Breaking the Clichés of Generational Marketing

If you're a marketer, not a day goes by when you aren't thinking about marketing to millennials or baby boomers, or (gasp!) Generation Z! It's part of your DNA - the first question of a new project is "who is your target audience?" And within...

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