As a nonprofit organization, content marketing remains your best chance to tell your story and create engagement with your community of supporters (and soon-to-be supporters). As part of your overall marketing strategy, storytelling has power to move people, inspire them, and connect with them in unprecedented...
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https://youtu.be/3LTRIbJgi-0 Video Transcript: Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Tips for Effective Nonprofit Calls to Action. Have you heard the expression “You can...
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Giving Tuesday has become a new holiday tradition where nonprofits ask people to "step up to the plate" and donate after they've spent money during Black Friday, Small-business Saturday, or Cyber Monday. (While the wallet is hot and over-spending guilt kicks in!) Giving Tuesday is...
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https://youtu.be/KBWQrqByXjo Video Script: Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Donation Page Best Practices for Nonprofits. Let’s start with some background from the 2019 Blackbaud Charitable...
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