As marketers, we are always looking to make decisions based on data; tweak campaign keywords based on the CTR, change messaging with a low conversion rate, rework a media plan based on low awareness results. But, when you’re working at a nonprofit, you release a...
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As I write this blog on the eve of launching the Five Ones website (for all of you who are reading this blog in November 2019), I wanted to add something personal. Of course, this entire site is personal, but this is my way of...
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If you're a marketer, not a day goes by when you aren't thinking about marketing to millennials or baby boomers, or (gasp!) Generation Z! It's part of your DNA - the first question of a new project is "who is your target audience?" And within...
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A solid marketing strategy is the bedrock of an air-tight marketing plan. (Isn't that an understatement? Just stop and re-read that for a second and let it sink in.) Clearly translating your vision into concrete plans is important for many reasons: It will help you be...
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