An active online community is one of the most potent assets that a brand can have. A community is not just a customer base; it is an engaged audience. A community is self-sufficient and able to provide support to each other and the brand. It...
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“A picture is worth a thousand words.” It’s not one of the most quotable phrases for nothing. It’s because it’s true; especially these days. In our pixilated world, we spend 50-75% of our day consuming media. At some point, we go into overload mode, stop...
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Humans are storytellers—we have been since childhood. As soon as we grow out of fairy tales, we seek out more sophisticated stories. And for a nonprofit, storytelling helps you connect with prospects faster than anything because the storytelling format connects with the emotional needs of...
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https://youtu.be/La22HusSO0I Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about audiences. No, not studio...
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