If you've ever bought a product or used a service because someone you follow on social media endorsed it, you experienced influencer marketing. When celebrities like Oprah convince people to sign up with Weight Watchers, that's influencer marketing. When your favorite Instagrammer does a story on how their favorite...
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Google offers support to nonprofit organizations by offering Google grants for its ad network through the Google Nonprofit program. A Google grant allows nonprofits to bring awareness to their organizations and prompt supporters to take action (from donating, volunteering, and learning more) by using $10,000...
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As marketers, we are always looking to make decisions based on data; tweak campaign keywords based on the CTR, change messaging with a low conversion rate, rework a media plan based on low awareness results. But, when you’re working at a nonprofit, you release a...
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As I write this blog on the eve of launching the Five Ones website (for all of you who are reading this blog in November 2019), I wanted to add something personal. Of course, this entire site is personal, but this is my way of...
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