Do your readers know what actions you expect them to take when reading your email communications or blog/news? Most marketers believe that site visitors do, but more often than not, giving them at least one option will ensure your marketing efforts are far more effective....
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https://youtu.be/T_yUW8ymOzs Video Transcript: Hi! Welcome to The High-Five Nonprofit Marketing Ideas, the video series for all of us who live for nonprofit fundraising and marketing. I’m Julia McDowell, marketing and advertising strategist with Five Ones. Today’s topic is Five Tactics for Seeking Stories and Testimonials on Your...
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As a nonprofit organization, content marketing remains your best chance to tell your story and create engagement with your community of supporters (and soon-to-be supporters). As part of your overall marketing strategy, storytelling has power to move people, inspire them, and connect with them in unprecedented...
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https://youtu.be/3LTRIbJgi-0 Video Transcript: Hi! I’m Julia McDowell, marketing and advertising strategist with Five Ones. Welcome to The High-Five Nonprofit Marketing Ideas, my video series dedicated to nonprofit marketing and fundraising. Today’s topic is Five Tips for Effective Nonprofit Calls to Action. Have you heard the expression “You can...
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Giving Tuesday has become a new holiday tradition where nonprofits ask people to "step up to the plate" and donate after they've spent money during Black Friday, Small-business Saturday, or Cyber Monday. (While the wallet is hot and over-spending guilt kicks in!) Giving Tuesday is...
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As a nonprofit, your website is one of the most important tools you have to attract donors and volunteers. New visitors to your site will immediately try to establish whether they like you and can trust you; it’s both human nature and important to anyone...
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When establishing your nonprofit marketing plan (or even taking over an established marketing department), it can be hard to figure out where to start. Do you need to create (or relaunch) a killer website first? Focus on your brand? Or a promotional plan to reach stakeholders? It is normal...
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If you're a marketer, not a day goes by when you aren't thinking about marketing to millennials or baby boomers, or (gasp!) Generation Z! It's part of your DNA - the first question of a new project is "who is your target audience?" And within...
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As I write this blog on the eve of launching the Five Ones website (for all of you who are reading this blog in November 2019), I wanted to add something personal. Of course, this entire site is personal, but this is my way of...
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A solid marketing strategy is the bedrock of an air-tight marketing plan. (Isn't that an understatement? Just stop and re-read that for a second and let it sink in.) Clearly translating your vision into concrete plans is important for many reasons: It will help you be...
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