https://youtu.be/1Mf18L7LBFE Sometimes campaigns start with a good creative idea, a media execution, or a need for an audience to respond. However they start, you can't skip to the end (the good stuff) and expect results without touching all the steps in between. Here are 10 critical...
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https://youtu.be/TmnPdY8GUkU Today, I’m breaking down mission and vision statements—yes, they are two different things. Let’s define them. A mission statement is how you’re going to fulfill your vision. It’s where you are right now. A vision statement is the goal you and your organization are trying...
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https://youtu.be/NbKeHjhPBn8 Video transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about something I get asked...
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Marketing is a tricky skill to master; in fact, I don't think anyone ever masters it! The world of marketing is constantly changing and evolving. So if you don't have a clear strategy in place when you set out to market something, it's easy to...
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When establishing your nonprofit marketing plan (or even taking over an established marketing department), it can be hard to figure out where to start. Do you need to create (or relaunch) a killer website first? Focus on your brand? Or a promotional plan to reach stakeholders? It is normal...
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As a marketer, you want to use as many ways (tactics) as possible to increase brand awareness and drive more stakeholder engagement and donations. Perhaps you want to reach certain marketing goals, but you need to take strategic actions to get there and then you...
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A solid marketing strategy is the bedrock of an air-tight marketing plan. (Isn't that an understatement? Just stop and re-read that for a second and let it sink in.) Clearly translating your vision into concrete plans is important for many reasons: It will help you be...
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