As I write this blog on the eve of launching the Five Ones website (for all of you who are reading this blog in November 2019), I wanted to add something personal. Of course, this entire site is personal, but this is my way of...
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As a marketer, you want to use as many ways (tactics) as possible to increase brand awareness and drive more stakeholder engagement and donations. Perhaps you want to reach certain marketing goals, but you need to take strategic actions to get there and then you...
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If you're a marketer, not a day goes by when you aren't thinking about marketing to millennials or baby boomers, or (gasp!) Generation Z! It's part of your DNA - the first question of a new project is "who is your target audience?" And within...
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A solid marketing strategy is the bedrock of an air-tight marketing plan. (Isn't that an understatement? Just stop and re-read that for a second and let it sink in.) Clearly translating your vision into concrete plans is important for many reasons: It will help you be...
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