Thing One

Marketing Chaos Calculator

Time for some marketing therapy. (That takes 2 minutes!)

I dreamed up this “audit” and let AI handle the code so we could create an oddly satisfying way to face your marketing truth. It’s like popping bubble wrap, but each pop is a marketing habit you know you should quit.

Thing Two

The Anti-Fluff Archive

In my monthly “Five-ish Marketing Mix” newsletter, I handpick articles that address the challenging parts of marketing to make it approachable: strategy over tactics, content subtraction over addition, and making hard choices over making everyone happy, to name a few. Check out all of the past editions, but especially this past October, June, May, and April.

Thing Three

The 15-Minute Marketing Reset

A guided audio recording for when you’re feeling overwhelmed by marketing chaos. The leader of this meditation walks you through relaxing every single part of your body, and we promise that you will feel light as a feather afterward.

Thing Four

My Inbox Addiction

Everyone says they “stay on top of trends,” and here’s where I actually go for ideas worth stealing (I mean, “being inspired by”). These newsletters consistently deliver the kind of insights that make me jealous I didn’t write them first.

Thing Five

Tools We’d be Lost Without

I’ve tried approximately 847 marketing tools, so you don’t have to. This list of 100+ survivors represents the tools that actually stuck around.