Random Acts of Marketing Audit

You're creating content because "we need to post something"

Your blog exists because "everyone has one"

You're on TikTok but can't explain why

Different teams create similar content without knowing it

You have PDFs from 2019 that "might be useful someday"

Your sales team has never used your marketing materials

You're on every platform but master of none

You post the same content everywhere

You started a podcast that died after episode 3

Your YouTube has 12 subscribers (including your mom)

You pay for tools you haven't logged into in months

You have social accounts you forgot existed

You track vanity metrics that sound good in meetings

You can't connect your activities to revenue

Different teams measure success differently

You celebrate "reach" but can't define qualified leads

Your reports are 47 slides that no one reads

You measure everything except what matters

Your marketing plan is just a list of tactics

"We've always done it this way"

You copy competitors without knowing if it works for them

Your CEO saw something cool and now you're doing it

Urgent always beats important

You can't explain your marketing in one sentence

Sales says your leads are garbage

Marketing says sales doesn't follow up

You create content sales doesn't know exists

Sales makes their own materials

You've never shadowed a sales call

Your definition of "qualified" differs from sales

Check all that apply. Be honest - no one's watching.