Services:
- Advertising Audit
- Advertising Packaging
- Media Kit Development
International Sleep Products Association: Transforming a Digital Publication
While the BedTimesMagazine.com website got an overhaul, it was time to refresh Bed Times magazine’s advertising products to take advantage of new digital offerings.
The new website would allow the publication to offer more options for ads, and also other paid advertising options, like sponsored content, that would increase the monetization of all of their platform, but ISPA was unsure of what the best entry-point would be. Through an advertising audit, including analysis of competitors and best practices, a new digital strategy was formed with ad products that would appeal to their audience. Newly launched, it should lead to solidifying Bed Times Magazine’s position in the industry as a top, niche publication, both offline and online.
