American Red Cross: Supporting all Branding Efforts

American Red Cross Logo


  • PSA program strategy and management
  • In-kind media planning

The American Red Cross is probably the most well-known nonprofit, so most would think they don’t have an awareness problem.

They support efforts at home and around the world, but what doesn’t necessarily make the news is the (big or small) emergencies that they respond to every 9 minutes of every single day. Since 2009, we have strategically led their public service campaigns, earning nearly $500 million in multimedia coverage.

The National American Red Cross works in partnership with Williams Whittle, an advertising agency, which manages the account team. The team is comprised of media relations and creative talent from Williams Whittle, and management and PSA strategy from Five Ones.