Association of Catholic Publishers: Messaging to Develop Pride of Membership


  • Marketing Strategy
  • Messaging
  • Social Media Marketing

The Association of Catholic Publishers (ACP) committee for membership knew that the best place to find new members is through current members.

They sought to develop messaging directed at members that strengthened their pride in their careers, their jobs and ultimately their ACP membership, because cultivating a deeper dedication to the Association would lead to greater engagement and support. We created a messaging framework, including themes, key and supporting messages that they could incorporate into their existing communications starting in the fall of 2019.