ASCD: Launching a Product

Five Ones Portfolio ASCD logo


  • Marketing Audit
  • Ad campaign + collateral
  • Marketing Plan
  • Messaging
  • Landing Pages

ASCD created a new product, called Activate, by taking the best of its professional development resources and making it available to districts and schools of all sizes and teachers anywhere in the world for an affordable price.

With all the resources poured into developing the product, the launch was minimal, and sales were sluggish. It was the right time to evaluate and refresh the brand. After a comprehensive marketing audit, competitive review, and audience research, a strategic communications plan was created and is in the process of being executed.