https://youtu.be/kZK4Pc2TaLs Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations. Today, we’re talking about the wonderful world of data. Whether...
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https://youtu.be/xgE4WlGZEr4 Today, I’m discussing competitors—more specifically the types you’ll come across and how to use your competition to your advantage. Competition Is Healthy We’ve been told from a young age that competition is healthy—and the same concept rings true here! If it weren’t for competition, no one would...
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https://youtu.be/aDlNjjtBAmg In this latest installment of the High-Five Nonprofit Marketing Ideas Video Series, I’m diving into marketing metrics. More specifically, how you can measure the success of a campaign other than return on investment (ROI), or 5 additional “R”s. Here's the transcript of the above: While ROI...
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https://youtu.be/1Mf18L7LBFE Sometimes campaigns start with a good creative idea, a media execution, or a need for an audience to respond. However they start, you can't skip to the end (the good stuff) and expect results without touching all the steps in between. Here are 10 critical...
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https://youtu.be/TmnPdY8GUkU Today, I’m breaking down mission and vision statements—yes, they are two different things. Let’s define them. A mission statement is how you’re going to fulfill your vision. It’s where you are right now. A vision statement is the goal you and your organization are trying...
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https://youtu.be/XflA2oYvc_0 Video Transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas video series. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video where I break down complex nonprofit and association marketing tasks into just FIVE things you need to...
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Humans are storytellers—we have been since childhood. As soon as we grow out of fairy tales, we seek out more sophisticated stories. And for a nonprofit, storytelling helps you connect with prospects faster than anything because the storytelling format connects with the emotional needs of...
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https://youtu.be/NbKeHjhPBn8 Video transcript: Hi! Welcome to the latest episode of The High-Five Nonprofit Marketing Ideas. I’m Julia McDowell, Marketing Strategist for Five Ones. The High-Five is my video series of marketing strategies and tactics for nonprofits and associations, and today I’m talking about something I get asked...
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Growing and retaining the membership base for your association is essential to keeping your organization vital. But it can be challenging, even in the best of times. In fact, 68% of organizations have difficulty growing membership, according to the Wild Apricot 2020 Membership Growth Report....
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Marketing is a tricky skill to master; in fact, I don't think anyone ever masters it! The world of marketing is constantly changing and evolving. So if you don't have a clear strategy in place when you set out to market something, it's easy to...
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